here is the doggie collar/necklace

my newest latest hemp necklace to my collection

I am hoping to be able to talk to some more stores about possible picking up some of my work.
Your company’s website is the number one communications platform for promoting and expressing your brand, as well as, positioning and selling your products and services. How does this affect your marketing strategy? How will people remember your name or find your website? The survival of a communications tool from the “old media” (print) will be based on how effective it is in the new digital economy. But before we send out that condolence card…or email, let’s take a look at what the different media types offer when creating a marketing communications plan.
I like the bumper sticker that says, “If you can read this then you are too close to me.”
In the new digital economy you need to know where your audience is and where they turn for key communication. Your company’s website is the number one communications platform for promoting and expressing your brand and in turn for positioning and selling your products and services. It’s a perfect example of a communication tool that takes advantage of its unique positioning — it is being read by the driver behind you and the writer of that bumper sticker has used that positioning to make a point.
How does this affect your marketing strategy?
Gina Trapani writes in the Harvard Business Review (online—not in print) “It’s pretty simple: Google is the new business card.” Is the business card now DOA? Not so fast. We believe the business card in its perfect 2 × 3.5 size format will be the key survivor. How else will people remember your name or find your website? Letterheads and envelopes may be on life-support, but the business card offers an easy and effective way to pass along your contact info with a quick visual reference and a URL. The survival of a communications tool from the “old media” of print will be based on how effective it is in the new digital economy.
Our traditional way of reading (from start to finish) is inadequate for today’s audiences. People tend to read headlines, view imagery and charts, scan captions, subheads, call-outs and even view footnotes before they read the body text. Most people never get around to reading the body text. Jakob Nielsen, a usability expert, says, “In print, you can spice up linear narrative with anecdotes and individual examples that support a storytelling approach to exposition. On the Web, such content often feels like filler; it slows down users and stands in the way of their getting to the point.” You need to know what media you are communicating in and play to the strengths of each mode. Crafting your message with this in mind will strengthen your communications strategy.
The financial restraints of the recession and the speed of the Internet are forcing the hand of communicators to redefine the purpose and mission of everything we do. One thing we learn is that information must be presented in a clear and distinct manner. Writing has not gone the way of the horse and buggy. Studies have shown that writing has actually improved since the advent of email, Facebook…and––God help us––Twitter. Clive Thompson writes in Wired magazine, “The fact that students today almost always write for an audience (something virtually no one in my generation did) gives them a different sense of what constitutes good writing.” People today are writing much more frequently than ever before. Thompson concludes, “knowing who you’re writing for and why you’re writing might be the most critical factor of all.”
How does this inform design strategies? Designers must craft a page design that is engaging and inviting and has a visual flow with imagery that supports the content. In fact, often imagery is the content. If the 64 page glossy annual report or capabilities brochure is dead, what is replacing it? We see an opportunity in creating a “whole is greater than the sum of its parts” approach to marketing. It’s best to celebrate the individual program successes in the context of how they support the vision and the mission of the overall organization. Content must be crafted in precise ways that deliver key messages that are relevant to your target audiences.
Should the annual report or the capabilities brochure survive in the new digital economy?
The traditional annual report or capabilities brochure must become a more succinct document that reinforces the mission of the organization. We’re doing this with storytelling. The bigger vision is coming through by showing how success stories interrelate and collectively express the values of an organization. More and more, the reports generated are reflecting their missions with concrete examples rather than a self-serving laundry list of everything they did last year. This is tricky, how do you determine what gets in and what gets out? How do you satisfy all audiences? The real audience of the reports are clients, prospects, investors, donors, legislators and they are not interested in a laundry list. They want to know what makes each organization tick. We look for stories that reflect the spirit of the enterprise, then use images, captions, statistics and factoids to drive home the key messages that the organization wants to share.
Our mantra has been to promote all communications in three key modes: online, in print and on site. Strong marketing programs are reinforced when communications are delivered consistently in content and visual design. Knowing the unique strengths of each communication mode is critical. For print to survive it must take advantage of its ability to hold attention longer and use design methods that encourage visual and analytical thinking.
David Langton is a principal at Langton Cherubino Group, a branding and interactive design agency in New York. www.langtoncherubino.com
Graphic Design USA magazine named David Langton and Norman Cherubino the principals at the design communications firm, Langton Cherubino Group as “People to Watch in 2009.”
Article located: http://artbistro.monster.com
Unless you are a grandmother holiday sweaters are hardly acceptable. Yes we know its cute, but unless it is a ugly holiday sweater party, don’t wear it.
Sweaters
It’s okay to get a little dressier for your holiday party, but don’t cover the face people have come to appreciate with so much makeup that you’re hardly recognizable.
Concentrate on one facial asset, like lips or eyes, and go just a shade darker that you normally would. Adding more than that will be too harsh, even for a dressy holiday party.
If you were kindergarten teacher, I’m sure your students get a big kick out of clothes that are wearable and entertaining. Rule of thumb, if your outfit requires batteries, look past it and onto something more suitable and less distracting for adult conversation.
If it’s bling you’re after, try getting the same glittery effect on a sweater, shirt, necklace or even earrings.
Do you have a dress in your closet you’ve been saving for decades? It might be a good idea to keep it there. A high-profile party planner in D.C. recently saw a woman who walked into a party in a red strapless dress with a full, hoop skirt complete with ruffles and diamond accents. Scarlett O’Hara meets Snow White is not a great professional look.
Bold colors and tasteful fashions can do just as much to draw attention- positive attention, that is. Selecting one statement piece for your holiday party attire is a great move, but stay away from selecting too many daring pieces to wear together.
No one in your office knows you’ve got a giant eagle on your back, and selecting a backless shirt would showcase what you think is a great piece of art. Think about the long term impact. Once the tattoos are out of the bag, you can’t put them back in. It may be silly, but some people have a real distaste for tattoos, and that could spill over into your work environment.
Clothes that suggest you have a tattoo, like revealing just an inch or so can be intriguing and a good conversation piece, just don’t put it on display unless you’re sure it’ll be well received.
Clothes are meant to cover you, especially at work. You may be in great shape and want to show off a little too much of your body. Hold up! Ensure your cover workers remain seeing you as a professional after the party wraps.
Showing a little leg is one thing, but too much revealing cleavage (ladies) is inappropriate and could be a turn off. Save showing off this part of your body (if you must) for around the pool, sunning on your deck, at home with your significant other, or on vacation- NOT sipping drinks with your boss.
Avoiding low cut shirts isn’t just advice for the ladies. Guys, if there’s a fistful of chest hair popping out of your shirt, button it up! Better yet, don one of the many stylish ties you get this time of you….but see number #9 for tips on picking the right one.
Guys, if you’re trying to seem more casual than usual by taking the tie off and unbuttoning the shirt, that’s great. One button is plenty. Wear a blazer or jacket to control the collar popping out too far.
Ladies: If you want to draw attention to your neckline or small waist, go for a slimmer fitting shirt than you usually wear and complement it with a great statement necklace.
Legs can be a woman’s best asset, but at a work party, they shouldn’t be the main feature. If you can’t bend over without showing the room what’s under your skirt, then it’s way too short!
Think about how your shoes compliment your skirt. The higher the shoe, the longer the skirt should be. The flatter the shoe, the shorter the skirt can be and still look professional. Be careful wearing super high heels and a super short skirt.
I’m sure your child has great taste in clothes- inherited from you, of course! But raiding their closet for a holiday party could make for an uncomfortable evening. Styles for youth are drastically different than fashion for adults. Designers that play to the body shape of teens or young adults may not flatter the adult physique. Baby doll dresses are on the way out, so don’t try to pull this look off if it makes your body type look pregnant. That could start unwanted rumors around the office.
What really intrigues you about your child’s clothes? Is it the sparkle of the necklace or the funky one shoulder? Take what you like about it and see if you can rework an outfit that you’ll feel good about and flatters you and your best assets.
Silly ties have a time and place for some, but not at a work party. You don’t want to be known as “the guy who wears crazy ties.” A tie that flashes lights or plays a song may seem like a fun gimmick, but it can make your whole vibe seem silly and unprofessional.
If you want to wear a tie and be festive, chose a solid color, like red or green against a gray shirt. Small, tasteful holiday symbols on ties are fine.
A Santa suit may be festive, but unless you’ve been asked to wear it, the joke is on you. Don’t spend the time you could be enjoying free food and drinks with your coworkers trapped under hot Santa suit and beard. You might get a laugh upon arrival, but once the initial “Santa surprise” is over, there’s not much left to say.
If feel you need to make an entrance, put on a Santa hat or a pair of antlers. You can take them off after a few minutes.